<aside> 👋 This checklist is a comprehensive roadmap for someone looking to start and grow a successful career in digital marketing. Each item on the list represents a major step or milestone in the journey.

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Before you begin your journey

Why do you want to start this journey in the first place? (Write your answer below):

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Phase One: Building Skill Stacks

The Tri-Force of High-Income Skills

Skill Stack One: Funnels/Webpages

• Copywriting: Good copywriting persuades people to take action. It's crucial for sales and conversions.
• Web Pages: Understanding how to create and manage web pages is fundamental. It's the basis for all online presence. WordPress. HTML/CSS is a bonus.
• Funnel Building: A well-designed sales funnel guides a customer through the buying process. It's key to converting leads into sales.
• Automated Emails: Email automation helps maintain relationships with customers by sending targeted messages at the right time.

Skill Stack Two: Content

• Content Creation: Quality content is the backbone of digital marketing. It's what attracts and engages your audience.
• Social Media Publishing: Social media is a powerful tool for reaching and interacting with your audience. It's essential for brand awareness and engagement.
• Search Engine Optimization (SEO): SEO is key to driving organic traffic to a website. It's about making your site visible and attractive to search engines.

Skill Stack Three: Ads

• Digital Advertising: Paid advertising can boost visibility and reach. It's a quick way to drive traffic and sales.

1. Google Certifications: These validate your skills and knowledge in various Google tools. They can enhance your credibility.
2. Meta Certifications: Similar to Google, these certifications demonstrate proficiency in Meta's (formerly Facebook) suite of products.

Additional Skills

• Project Management: Effective project management ensures that tasks are completed on time and within budget. It's vital for delivering results to clients.

🚀 Accelerate Phase One with the Full-Stack Digital Marketing Masterclass

Phase One Checklist

Stack at least 3 before moving forward.

• [ ] Web Pages
• [ ] Funnel Building
• [ ] Copywriting
• [ ] Automated Emails
• [ ] Content Creation
• [ ] Social Media Publishing
• [ ] Search Engine Optimization
• [ ] Digital Advertising
• [ ] Project Management
• [ ] Google Certifications
  • [ ] Analytics
  • [ ] AdWords
• [ ] Meta Certifications

Phase Two: Activate the Entrepreneur

Mindset

• Ikigai: This is about understanding that you have an Ikigai and that digital marketing can likely serve it.
• Money Mindset: This is about understanding the value of your work and charging appropriately. It's key to profitability.
• Entrepreneurial Mindset: This involves thinking creatively, taking initiative, and being willing to take risks. It's essential for business growth.
• Risk Mindset: Being comfortable with risk is necessary for making bold moves and innovating. Understand how to look at things from an “Expected Value” Perspective

Business Assets

• Setup Business Domain: Your domain name is your online address. It's crucial for establishing your online presence.
• Setup Business Hosting: Reliable hosting ensures your website is always accessible. It's vital for a good user experience.
• Setup Business Website: Your website is your online storefront. It's where you showcase your services and attract clients.
• Clear Offer: You need to clearly articulate what you offer and why it's valuable. This is key to attracting the right clients.
• Setup Banking Accounts: A business chequing account will be necessary. After that you can apply for business Stripe and Wise.

🚀 Accelerate Phase Two with the OPMA Cohort

Phase Two Checklist

• [ ] Reflect on Ikigai
• [ ] Enhance Money Mindset
• [ ] Enhance Entrepreneurial Mindset
• [ ] Enhance Risk Mindset
• [ ] Setup Business Domain
• [ ] Setup Business Hosting
• [ ] Setup Business Website
• [ ] Clear Offer
• [ ] Setup Paypal
• [ ] Setup Business Bank Account
• [ ] Setup Stripe
• [ ] Setup Wise

Phase Three: Be the Apprentice

Getting Clients

1. Pro-Bono Client: Family/Friend: This gives you a chance to practice your skills in a low-pressure situation.
2. Pro-Bono Client: Local Business: This allows you to gain experience and start building a portfolio.
3. Pro-Bono Client: Micro-Influencer: Working with a micro-influencer can give you exposure to a larger audience.
4. Introductory Rates: These can attract your first paying clients. It's a way to start generating income while building your reputation.

Proof of Work

1. Documenting Portfolio: Your portfolio showcases your work and skills. It's crucial for attracting clients.
2. Documenting Results/Case Study: Case studies prove the effectiveness of your work. They're powerful tools for convincing potential clients.

MILESTONE: $500 Client: This is a significant early milestone. It shows you can attract and deliver value to paying clients.

MILESTONE: $1500 Client: Earn $1500 from one client in any payment model.

🚀 Accelerate Phase Three with the OPMA Cohort

Phase Three Checklist

• [ ] Pro-Bono Client: Family/Friend
• [ ] Pro-Bono Client: Local Business
• [ ] Pro-Bono Client: Micro-Influencer
• [ ] Introductory Rates
• [ ] Documenting Portfolio
• [ ] Documenting Results/Case Study
• [ ] $500 Client
• [ ] $1500 Client