Why It’s Important
The website is often the core user experience. Optimizing the website will be a key process to increasing lead generation, conversion rates, and ultimately sales.
At this time, it is absolutely critical that the website is built for mobile-first. Many people continue to build for desktop (it’s easier) and then configure the mobile elements as an afterthought.
If you use Webflow or WordPress, it's possible to adjust pages so they look one way for Desktop and another way for Mobile. This is common.
At this point in the audit, it’s also useful to get a sense of whether any SEO has been done. If it has, you may have to be very careful with any large changes to the website including copy, page URLs, and organization of pages.
It’s important to get a sense of your client’s desire for a new website or an optimization. You also want to find out whether they need training or prefer a hands-off maintenance package to keep their website functioning properly and updated with new content.
Not having a responsive website will drastically reduce your conversion rates as over 50% of your users are visiting on a mobile device.
What to ask / look for
When was your existing website created?
What platform is your website built on?
Is your website mobile responsive?
Does your website initiate a sales process?
Who currently updates and manages your website?
Do you feel comfortable updating your website in a pinch?
Is it important for you to be able to update your own site?
Do you feel proud of your website?
Have you done any SEO optimization?