Why It’s Important

Why wouldn’t you want a website that is capable of taking an immediate payment? Why need to make your customer call in? Or worse go to a retail location? You want to be eCommerce capable because it is so cost-effective to do so and it really doesn’t do any harm.

You have so many options to add eCommerce to your website.

1. Build directly on Shopify or a similar eCommerce-first platform
2. Build on WordPress and add a plugin like WooCommerce
3. Build on Webflow and activate their eCommerce feature
4. Build anywhere and integrate a 3rd party solution ie. Kartra, Samcart, Clickfunnels, or even use the payment processor built-in features such as Stripe Payments or PayPal Checkouts.

Stop using your website as a brochure and give it the power to make transactions 24/7/365.

What to ask / look for:

1. Is your website capable of processing eCommerce transactions?
2. If yes, what shopping cart software or platform are you using?
3. What payment processors do you use? Stripe? PayPal? Other?
4. What do you sell?

How to Optimize it to Best Practices:

It’s important to offer an eCommerce experience that is as seamless as possible. That is why Shopify is often the right solution for any eCommerce-oriented website.

But if you only sell 1-5 items, you sell info-products, you sell coaching or any type of High-ticket offer, you don’t need to have the most intensive eCommerce system. You don’t have to worry about inventory. You might not need to worry about shipping either. In this case, you have many options.