Why It’s Important

It is still one of the most important digital marketing activities: generating leads and building a private customer database. Email is still the most profitable channel for many businesses.

For years, people would ask people to “join their newsletter” and request that the customer leave their email address. This has a very low conversion rate.

What has a MUCH higher conversion rate is offering a small freebie in exchange for an email address. This is called the “lead magnet”.

People are much more willing to give up their email if they can get something useful for free. When done correctly, the lead magnet improves the relationship with the customer and positions them for purchase soon after.

This topic is covered at length in the Full-Stack Digital Marketing Masterclass. You’ll learn the 8 keys to a winning lead magnet and how to write it so your customers love and trust you like a best friend.

A well-designed lead magnet will drastically accelerate your email list-building efforts.

What to ask / look for

1. How do you entice people to sign up to your email list?
2. Tell us about any lead magnets you utilize?
3. Does your lead magnet focus on the one-big thing?
4. Is your lead magnet easy to consume?
5. Do you redirect successful email conversions to a one-time offer (tripwire)?

How to Optimize it to Best Practices