Why It’s Important

A tripwire is a low-ticket product/offer that a customer is likely to purchase first before anything else. This helps them break the mental barrier of spending money with you for the first time.

A customer is much more likely to buy from you after a successful purchase in the past.

That means that you want to over-deliver on the tripwire.

Some might call it a loss-leader. You are willing to sacrifice some profits in order to secure the first sale.

One of the best moments to offer a tripwire is immediately after an email opt-in, this is because the lead is already warmed up and mentally primed to take action.

You can set this up by redirecting all successful opt-ins to a sales page. This is often called a “one-time offer” because it is at that exact moment you might offer them a tremendous discount on the tripwire, if they navigate away, they will lose the offer. This is very powerful!

Having a product setup like this can also help you recover the money you spend on the ads to generate those leads.

A Tripwire offer is essential for turning leads into customers and finding out who’s serious about your solutions.

What to ask / look for

1. Do you have any low-ticket offers designed to attract first-time customers?
2. Are you doing your best to over-deliver on this offer?
3. Is this offer as aggressively priced as possible?

How to Optimize it to Best Practices

A tripwire should offer more value than a lead magnet but be priced lower than the core offer.

Tripwires are typically priced between $1-$49.

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