Why It’s Important

Do not make your core offer vague, make it crystal clear to any potential prospect.

The way to do this is by using a long-form sales page that clearly outlines every aspect of the product.

Alternatively, you can use a video sales letter which is the same as a long-form sales page but in video form instead of a web page.

Typically a VSL converts better but it must be executed well. A VSL can cost more to produce but may be worth it for most companies especially if you are selling anything over $250.

Your offers must be clear because your user cannot touch your product or ask you questions in person.

What to ask / look for

1. What is your core offer?
2. How much does it cost?
3. How many people have paid for it at full price? Discounted?
4. Is your offer clearly laid out on a long-form sales page?
5. Do you have a video sales letter?

How to Optimize it to Best Practices

• A great offer is not just a service but a result at a price point that is hard to refuse.
• Where possible, add bonuses to your offer so it increases perceived and actual value