Why It’s Important

The reasons are the same as listed in the 5. High-Value Lead Magnet section.

We need to build our email list because it is an owned asset. Unlike social media accounts which can be terminated and don’t have 100% reach.

Email list building is the central component of your online business machine. It opens up repeat marketing, automated marketing, and lookalike audiences when using Facebook Ads.

What to ask / look for

1. Do you collect emails for future marketing purposes?
2. How many emails have you collected?
3. What platform do you use to manage those emails?
4. Do you send out regular campaigns? How often? Who does it?
5. Do you segment your audiences on broadcasts?

How to Optimize it to Best Practices

The important thing is to use a platform that is best suited for your email marketing needs.

You will have to estimate how many leads you will capture and how many emails you will send; these will help you determine the right email platform for you.

Tools to Help You

Free Email Marketing → Systeme.io

Powerful Email, Automation & Tagging → Kartra

Powerful Email CRM → Active Campaign